Privacy policy

Last updated: April 1, 2026

1. GENERAL INFORMATION

This Privacy Policy describes how Prisms & Filters, registered in Poland ("we," "us," or "our"), collects, uses, and processes personal information of visitors and customers of reflectlens.com (the "Site").

This policy is issued in compliance with applicable Polish law, Regulation (EU) 2016/679 of the European Parliament and of the Council (GDPR), and other applicable EU data protection legislation.

For any questions regarding this policy or the processing of your personal data, please contact us at: 📧 team@reflectlens.com 🌐 reflectlens.com

2. DATA WE COLLECT AND WHY

2.1 Information you provide directly

When you place an order or create an account, we collect:

  • Full name
  • Delivery and billing address
  • Email address
  • Phone number
  • Payment details (processed securely via our payment provider — we do not store full card details)

This information is collected to fulfil our contractual obligation to you (Art. 6(1)(b) GDPR).

2.2 Information collected automatically

When you visit the Site, we automatically collect:

  • IP address
  • Browser type and version
  • Device type and screen resolution
  • Pages visited, time spent on site, and navigation patterns
  • Referring website addresses
  • Geographic location (country/city level)

This information is collected on the basis of our legitimate interest in operating and improving the Site (Art. 6(1)(f) GDPR).

2.3 Information collected via third-party tools

We use the following third-party tools which collect data about your behaviour on the Site:

  • Google Analytics (Google LLC, USA) — website traffic and usage analysis
  • Meta Pixel (Meta Platforms, Inc., USA) — advertising performance measurement and remarketing
  • TikTok Pixel (TikTok Technology Limited, USA/Ireland) — advertising performance measurement and remarketing

These tools may collect data including your IP address, browsing behaviour, and device identifiers. Data processed by these tools may be transferred to and stored in the United States. Such transfers are carried out on the basis of Standard Contractual Clauses approved by the European Commission, in accordance with Art. 46 GDPR.

You may opt out of data collection by these tools through your cookie preferences (see Section 7).

3. HOW WE USE YOUR DATA

We use your personal data for the following purposes:

  • Processing and fulfilling your orders
  • Communicating with you about your orders, returns, and enquiries
  • Sending marketing communications, where you have consented or where permitted by applicable law
  • Analysing Site usage to improve performance and user experience
  • Displaying personalised advertisements on third-party platforms
  • Complying with legal obligations
  • Protecting against fraud and ensuring Site security

4. SHARING YOUR DATA

We do not sell, rent, or lease your personal data to third parties.

We may share your data with the following categories of third parties, solely to the extent necessary to provide our services:

  • Fulfilment and logistics partners — to deliver your orders
  • Payment processors — to process transactions securely
  • Marketing and analytics providers — as listed in Section 2.3
  • Legal authorities — where required by law or to protect our legal rights

All third-party processors are contractually bound to process your data only for the purposes specified and to maintain appropriate security standards.

5. DATA RETENTION

We retain your personal data only for as long as necessary for the purposes set out in this policy:

  • Order and transaction data — retained for 5 years to comply with Polish tax and accounting obligations
  • Marketing data — retained until you withdraw consent or unsubscribe
  • Site analytics data — retained in accordance with the retention settings of each analytics tool (typically 14–26 months)
  • Other personal data — retained for as long as necessary to fulfil the purpose for which it was collected, or as required by law

6. YOUR RIGHTS UNDER GDPR

If you are a resident of the European Economic Area, you have the following rights regarding your personal data:

  • Right of access — you may request a copy of the personal data we hold about you
  • Right to rectification — you may request correction of inaccurate or incomplete data
  • Right to erasure — you may request deletion of your data, subject to our legal obligations
  • Right to restriction — you may request that we limit the processing of your data in certain circumstances
  • Right to data portability — you may request your data in a structured, commonly used, machine-readable format
  • Right to object — you may object to processing based on legitimate interest or for direct marketing purposes
  • Right to withdraw consent — where processing is based on consent, you may withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, contact us at team@reflectlens.com. We will respond within 30 days. We may need to verify your identity before processing your request.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Polish supervisory authority: Urząd Ochrony Danych Osobowych (UODO), ul. Stawki 2, 00-193 Warsaw, www.uodo.gov.pl.

7. COOKIES POLICY

7.1 What are cookies

Cookies are small text files placed on your device by websites you visit. They are used to make websites function efficiently and to provide information to the site operator.

7.2 Cookies we use

We use the following categories of cookies:

  • Strictly necessary cookies — essential for the Site to function (e.g. shopping cart, session management). These cannot be disabled.
  • Analytics cookies — used to understand how visitors interact with the Site (Google Analytics). Collected data is aggregated and anonymised.
  • Marketing cookies — used to deliver relevant advertisements and measure campaign performance (Meta Pixel, TikTok Pixel).
  • Personalisation cookies — used to remember your preferences and improve your experience.

7.3 Managing cookies

When you first visit the Site, you will be asked to consent to non-essential cookies. You may change your preferences at any time via the cookie settings on the Site.

You may also manage cookies directly through your browser settings:

Please note that disabling cookies may affect the functionality of the Site.

7.4 Remarketing

We use Meta Pixel and TikTok Pixel to show advertisements for our products on third-party platforms to users who have previously visited the Site. This is based on cookie data collected during your visit, subject to your consent.

8. DATA SECURITY

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our Site uses SSL/TLS encryption for all data transmissions. Payment information is processed exclusively through certified payment processors and is never stored on our servers.

9. CHILDREN'S PRIVACY

Our Site is not directed at children under the age of 16. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us at team@reflectlens.com and we will delete it promptly.

10. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. The current version will always be available on this page with the date of the last update. We encourage you to review this policy periodically.

11. CONTACT

📧 team@reflectlens.com 🌐 reflectlens.com